Shortgrass Co. — We Keep You in the Short Grass | Done-For-You Golf Course Marketing

THE TEE-SHEET ADVANTAGE

You’re Sitting on a Goldmine.

Every time a golfer books a round, buys a range bucket, or signs up for a charity scramble, their name, email, and cell phone number go straight into your POS—and then sit there untouched for years.

Why let third-party tee-time apps rent back your own players?

Walk into almost any pro shop on the Gulf Coast and open foreUP, Lightspeed, Club Prophet, or GolfNow. Inside that database are 3,000 to 12,000+ real golfers who have already driven into your parking lot, paid greens fees, and played your course.

Yet most courses haven’t sent a clean, well-timed email or text in months—because the GM is running operations, the Head Pro is on the lesson tee or behind the counter, and nobody has four hours on a Tuesday to fight with Mailchimp or Canva.

“We don’t ask your pro shop to learn marketing software. We export and clean your existing tee-sheet database, set up ‘Text BIRDIE’ QR capture on your carts and counter, and turn dormant player records into booked revenue every single week.”

3K–12K+

Untouched player emails in a typical 18-hole POS

0 Hrs

Added to your pro shop counter or cart staff

100%

Club-owned player list & direct booking links

01

Fill Soft Mid-Week & Twilight Tee Sheets

When Thursday afternoon or Sunday twilight looks light, a single targeted Tuesday email + Thursday afternoon SMS alert to your past daily-fee players fills 6 to 12 foursomes at full twilight rate—without discounting your morning sheet.

02

Lock In Snowbird Passes & Annual Memberships

Winter residents and twice-a-month locals decide where they’ll play in October, November, and January. We build a dedicated Membership & Snowbird comparison page and run automated follow-up so inquiries turn into signed dues.

03

Book High-Margin Corporate & Charity Outings

Stop losing 80-player charity scrambles and company tournaments to courses with a faster inquiry form. We build your Outing & Tournament landing page, promote available shotgun dates, and route leads straight to your coordinator.

WHAT WE DO · DONE-FOR-YOU SERVICES

Everything Your Course Needs to Stay Full.

One cohesive marketing system built specifically for golf operations—never generic restaurant templates or high-maintenance agency fluff.

Compare Plans & Pricing →

3 Posts / Week

Social Media & Content Calendar

Consistent, editorial-grade Facebook & Instagram presence that makes your course look as good online as it does from the first tee. Three feed posts/reels a week—on purpose—so quality stays high.

Mon / Wed / Fri posts tailored to leagues, rates & course conditions
Vertical reels, superintendent turf updates & pro-shop spotlights
Single 15-minute Sunday approval packet—no daily nagging

Included in 12-Mo Partner

Email & Opt-In SMS List Building

We clean and segment your existing tee-sheet database and install on-course capture so walk-in daily-fee players and tourists join your VIP list before they make the turn.

“Text BIRDIE” golf-cart GPS/placard & pro-shop counter QR kit
Weekly Tuesday campaign email + Saturday non-opener resend
Automated tee-sheet re-engagement for 60-day inactive players

High-Margin Revenue

Outings, Tournaments & Snowbird Campaigns

Turn outing inquiries and seasonal visitors into contracted revenue. We replace dead “Call the Pro Shop” text with high-converting inquiry funnels and proactive local outreach.

Dedicated Outing & Tournament Inquiry landing page with instant alerts
Seasonal Snowbird Pass & Membership comparison campaigns
Local corporate, chamber & charity tournament director outreach

Search & Conversion

Website Tune-Ups & Local SEO / Google Business Profile

You don’t need a $15,000 website rebuild to stop leaking tee times. We fix the friction on your current site and make sure traveling golfers find your course first on Google Maps.

Fixing broken booking links, outdated calendars & mobile rate tables
Google Business Profile optimization, fresh course photos & review cadence
Monthly 1-page Operator Scorecard tracking clicks, inquiries & list growth

SHORTGRASS VISUALS · COURSE PHOTOGRAPHY & DRONE FLYOVERS

Real Photos of Your Fairways—Never Stock Golfers.

Every great campaign—from social posts and email headers to outing flyers and membership pages—depends on authentic visuals of your course. Most clubs only have a handful of old phone snapshots.

On the Gulf Coast (Baldwin County, Mobile, Pensacola & Destin), our in-house Visuals Lead Bailey Chastang shoots your signature holes at golden hour, 4K 18-hole drone flyovers, and clubhouse life. Outside the Gulf Coast? We dispatch our vetted nationwide network of local golf photographers & FAA Part 107 drone pilots using our exact shot list and editorial color grade.

📷 Gulf Coast Lead: Bailey Chastang Photography (Daphne, AL · FAA Part 107 Certified) + Vetted Nationwide Pilot Network

Seasonal / Event Mini-Shoot

2–3 hrs · 15 edited stills (up to 5 aerial) + 1 vertical social reel

$750 Per Shoot

Starter Course Refresh

Half day · 25 edited stills (8 aerial), signature holes + 30–60s aerial clip

$1,500 or +$175/mo

Full 18-Hole Marketing Catalog ★

1.5–2 days · 80 curated stills + 18-hole flyover + highlight reel & 3 social cuts

$4,500 or +$550/mo

SAMPLE WORK · PROOF OF CRAFT

Oak Ridge Golf Club — Sample 30-Day Campaign

See the exact strategy, editorial copywriting, and visual system a club receives in Month 1 with our “Make More Time for Golf” seasonal campaign kit.

Sample Campaign · Spec Showcase Transparency Note: Oak Ridge Golf Club is a demonstration club created by Shortgrass Co. to show GMs and owners our exact Month-1 deliverables, templates, and calendar—nothing fabricated.

See How This Looks for Your Course →

oakridgegolfclub.com — Hero & Capture Tune-Up 100% Mobile Ready

OAK RIDGE GOLF CLUB · EST. 1988

Make More Time for Golf.

Championship 18-hole layout, golden-hour twilight rates after 3:00 PM, and turnkey corporate shotgun outings.

Book a Tee Time Plan an Outing 2026–27 Memberships

📲 TEXT “BIRDIE” TO JOIN: Get Thursday twilight alerts & pro-shop specials +412 Opt-Ins

Month-1 Deliverable 01 · Website & Capture

Course Hero Tune-Up & “Text BIRDIE” VIP Bar

We clean up your above-the-fold homepage so golfers can book a tee time, request tournament pricing, or join your SMS/email club in one tap from their phone.

Direct Tee-Sheet Link Cart & Counter QR Kit Zero Rebuild Needed

30-Day Content & November Events Calendar

Social (M/W/F) Email (Tue/Sat)

WEEK 1 · TEE TIMES

Email 1: Fall Rate Sheet Sun: 15m GM Check

WEEK 2 · OUTINGS

Email 2: Corporate Dates Veterans Day Scramble

WEEK 3 · LEAGUES

Email 3: League Spotlight Couples Nine & Dine

WEEK 4 · PASSES

Email 4: Twice-a-Month Math Monthly ROI Report

Month-1 Deliverable 02 · Cadence & Events

“Three Posts and One Email a Week. On Purpose.”

Each week focuses on one clear revenue driver—Tee Times, Outings, Leagues/Events, and Memberships—with automatic Saturday resends to non-openers and a single 15-minute Sunday approval packet.

12 Feed Posts / Mo 4 Emails + 4 Resends November Event Lineup

Oak Ridge Golf Club — Tournaments & Outings Flyer: Your next team meeting has 18 holes

Outing & Tournament Inquiry

FormatShotgun Scramble

Group Size72–120 Players

Target WindowNov / Spring Dates

Add-OnsCarts + Range + Grill Buffet

REQUEST OUTING PACKAGE →

Month-1 Deliverable 03 · Outing Funnel

“Your Next Team Meeting Has 18 Holes” Inquiry Page

Captures corporate outings, charity scrambles, and bachelor/winter groups 24/7 with package details, format options, and automated follow-up emails until the deposit is paid.

Scramble · Best Ball · Shotgun Instant GM/Pro Alert Automated Follow-Up

Oak Ridge Twilight Golf Campaign — The best light of the day is after 4

Oak Ridge Tournaments & Outings Campaign — Your next team meeting has 18 holes

Oak Ridge Membership Campaign — If you play here twice a month, let's talk

Month-1 Deliverable 04 · Creative System

Custom Club Design System & Social/Email Pack

We build a dedicated Canva design system tailored to your club’s crest, colors, and course photography—featuring campaigns like “The best light of the day is after 4” and “If you play here twice a month, let’s talk.”

Twilight Tee-Time Series Snowbird & Membership Drive 100% Club-Branded

TRANSPARENT GOOD / BETTER / BEST PRICING

Straightforward Operator Pricing. Zero Hidden Retainers.

Every plan includes our complete Done-For-You Marketing System. One modest corporate outing or two new snowbird passholders pays for your entire season.

★ Recommended · Save $9,000/yr + $500 Onboarding

12-Month Partner

Year-round growth across peak season, tournament windows, and winter snowbird pass drives.

$1,250 / month

✓ $0 Onboarding Fee (Waived — Save $500)

★ List Builder & Opt-In SMS System Included Free (“Text BIRDIE” cart/clubhouse QR kit + POS list cleaning & reactivation)
✓ 12 Custom Social Posts & Reels / mo (Mon · Wed · Fri cadence tailored to your course)
✓ 4 Tee-Sheet Emails / mo + Saturday non-opener resends
✓ Outing, Tournament & Snowbird Funnels + automated inquiry follow-up
✓ Website Tune-Ups & Google Business Profile SEO + monthly Operator Scorecard
✓ Saves $9,000/yr vs. month-to-month + priority Shortgrass Visuals scheduling

Lock In 12-Month Partner Rate →

6-Month Season Plan

Built for a dedicated fall/winter snowbird push or spring/summer tournament season.

$1,650 / month

$500 One-Time Onboarding

✓ Full Done-For-You Marketing System (all 4 core digital pillars included)
✓ 12 Custom Social Posts & Reels / mo (Mon · Wed · Fri cadence)
✓ 4 Tee-Sheet Emails / mo + Saturday non-opener resends
✓ Outing, Tournament & Snowbird Inquiry Pages + campaign outreach
✓ Website Tune-Ups & Local SEO / Google Maps + monthly Scorecard
+ List Builder & Opt-In SMS System available as an add-on

Select 6-Month Season Plan →

Month-to-Month

Prove the system in real time with full flexibility and simple 30-day notice.

$2,000 / month

$500 One-Time Onboarding · 30-Day Notice

✓ Full Done-For-You Marketing System with no long-term contract
✓ 12 Custom Social Posts & Reels / mo (Mon · Wed · Fri cadence)
✓ 4 Tee-Sheet Emails / mo + Saturday non-opener resends
✓ Outing, Tournament & Snowbird Campaigns
✓ Website Tune-Ups & Local SEO + anytime upgrade to 12-Month Partner
+ List Builder & Opt-In SMS System available as an add-on

Start Month-to-Month →

Need Course Photography & Drone Flyovers? Shortgrass Visuals packages ($750 Mini-Shoot · $1,500 Starter Refresh · $4,500 Full 18-Hole Catalog) are available standalone or bundled monthly (+$175/mo or +$550/mo) on a 12-Month Partner plan.

Request Visuals Quote →

LOCAL ROOTS · BALDWIN COUNTY & THE GULF COAST

Built on the Gulf Coast. Where Handshakes Still Count.

Shortgrass Co. was started in Baldwin County, Alabama with a simple observation: Gulf Coast golf courses have world-class layouts, loyal local players, and booming snowbird traffic—yet most GMs are stuck choosing between doing marketing themselves at 8:00 PM or hiring an overpriced out-of-state agency that doesn’t know a scramble from a skins game.

We built Shortgrass to be the practical, operator-first alternative. You get a dedicated team that speaks golf, respects your rate integrity, shoots real photos and drone flyovers of your fairways, and only needs 15 minutes of your time on Sunday.

📅 Discovery Call & Clubhouse Visit Windows

Zach holds discovery calls on Tuesday & Thursday mornings and Saturdays—or if your course is on the Gulf Coast, he’ll gladly bring coffee and walk the clubhouse with you in person.

The Shortgrass Approval Guarantee

Nothing ever posts to your pages or hits your player list without your sign-off. You own 100% of your list, photos, and creative library.

Leads course strategy, POS tee-sheet list reactivation, email & SMS engines, outing funnels, and client relationships across Baldwin County, the Gulf Coast, and partner clubs nationwide.

🌐 shortgrassco.com · ✉ zach.shortgrass@gmail.com · ☎ 334-830-5837

Founder of Bailey Chastang Photography and FAA Part 107 Certified aerial pilot. Captures golden-hour course stills, 18-hole drone flyovers, and vertical social reels across the Gulf Coast, while setting the creative standard for our nationwide photographer network.

bchastangphoto.com · Ground & FAA Part 107 Aerial Production

OPERATOR FAQ

Straight Answers for GMs, Head Pros & Owners.

How much of our pro shop staff’s time does this take?

About 15 minutes once a week. Every Sunday we send one clean approval packet with that week’s 3 social posts and 1 email already written and designed. You reply “Approved” (or text Zach a quick note), and we schedule everything.

Which tee-sheet and POS systems do you work with?

We work seamlessly with foreUP, Lightspeed Golf, Club Prophet Systems, GolfNow / EZLinks, Jonas, and Chelsea. All we need is a standard player CSV export or read-only campaign connection—your tee sheet stays untouched.

Why 3 social posts and 1 email a week instead of daily spam?

Golfers tune out courses that blast cheap daily coupons. Three high-craft posts (Mon/Wed/Fri) and one purposeful Tuesday email (with a Saturday resend to non-openers) keep your course top-of-mind while protecting your greens-fee integrity.

What’s included in the 12-Month Partner plan vs. shorter plans?

Our 12-Month Partner plan ($1,250/mo) waives the $500 onboarding fee, saves $9,000/yr compared to month-to-month ($2,000/mo), and includes our full List Builder & Opt-In SMS system (“Text BIRDIE” QR capture + POS list reactivation) at no extra charge.

How does Shortgrass Visuals work if we’re on or off the Gulf Coast?

On the Gulf Coast (Baldwin County, Mobile, Pensacola, Destin), Bailey Chastang shoots your course directly. Outside our drive radius, we coordinate a vetted local golf photographer and Part 107 drone pilot using our exact shot list and editing grade.

Who owns our email/SMS list, photos, and creative assets?

Your club owns 100% of your player database, opt-in SMS list, Canva template library, landing pages, and licensed course photography—always.

We keep you in the short grass.